Rachel Alcalay Digital & Print Designer


I am an experienced, skilled, and innovative creative graphic designer working in the print, digital and broadcast industry and am passionate about creating visually compelling and functional designs.

I have a varied and diverse portfolio of print and digital work spanning many industries including the arts, fashion, entertainment, publishing, finance, travel and charity sectors working with large global companies as well as smaller studios and independent clients.

I love problem solving a brief and work efficiently and proficiently to find the best solutions. I have experience of working in numerous design roles across all digital and print mediums - as part of a team, independently, as lead and following direction and enjoy collaborating with colleagues, departments, stakeholders and clients across multiple disciplines.

I have strong communication skills and love working with layout design, typography and effective functional design. I have taken brands from concept through to launch, worked with established brand identities and worked closely with marketing creatives and clients taking complex ideas and developing innovative strategies and simple and clear solutions.

I have in-depth knowledge and experience of using the Adobe Creative Suite of design software including Adobe XD, InDesign, Illustrator and After Effects and can code and build websites using HTML5, CSS3, PHP, Javascript and numerous CMS.

I have experience of designing for digital and broadcast creating websites, social media assets, title sequences, idents, animations, banner ads and presentations as well as designing and preparing material for print such as logos, stationery, brochures, marketing material, exhibition assets, posters, leaflets and publications.

I am curious and enthusiastic, have a meticulous attention to detail, a strong work ethic and bring a a positive & productive energy to all my work and a passion for design.

Recent work

Digital Portfolio / Print Portfolio


UI design . UX design . wire-framing . prototyping . web design & development . app design . eNewsletters . eCommerce . software interface design . cms development . presentation design . project management . logo and brand design . stationery design . marketing and promotional material material . merchandise . art working . brochure and booklet design . exhibition stands . motion graphics and 2D animation . video production . photography


Adobe Creative Suite including Photoshop . Illustrator . Dreamweaver . After Effects . Indesign . Adobe Xd . Acrobat . Figma . Microsoft Office . FTP Software . Mamp . Sequal Pro

Coding / Content Management Systems

HTML5 . CSS3 . PHP . Javascript . WordPress . Webflow . Joomla . Magento . Squarespace . Wix . Umbraco . Perch . Bootstrap

Work History

Download complete Work History

Freelance (2002 – present)

As a freelancer I have worked with numerous companies and clients both in-house and remotely covering a varied and diverse range of print and digital projects.

Examples of projects

Brand Identiy & Logo Design and associated print and digital collateral (stationery, social media assets, exibition stage & stand design, invitations, brochure design, CD design, marketing material, presentation templates) . Online campaigns . Company Websites . Merchandise (Mugs, Bookmarks, Postcards, Travel Bag ) . Film promotion (Websites and promo material) . Tour marketing material (posters, stage props, flyers, question cards, promo video, social media assets) . Video idents . Document design

Client base

Michael Palin . Palin’s Travels . Phil McIntyre Entertainments . Transformation By Design . Optima Medical . Osborne & Partners . Jobsite . The World Post . Sarah Gibb Illustrator . Lie Down I Think I Love You . Strand Design . Alan Edwards & Co . Matrix Solutions . Carnaby Films . Ashley Hicks Furniture . Montague Capital . 6th Gurkha Regiment . Rhetorik Solutions . Global Cool . Urbanrock . Allegra Hicks Fashion . Turner Broadcasting . Nickelodeon . Allfarthing PTA . Flourish HR . 55 Design . Sgt. Rock . MyLocalAdviser . Brand Affair . ISS Market Intelligence . SHA Villa Rentals . Communication Collective . HJ Persoanl Trainer . AutoXchange . Nissan

Live Sites and Work

themichaelpalin.com . palinstravels.co.uk . mcintyre-ents.com . transformationbydesign.co.uk. optimamedical.com . hplandscapes.com . communicationcollective.co.uk . hjpersonaltrainer.co.uk . shavillarentals.co.uk . Sarah Gibb . Farewell To The Thirty Years Tour Promo . Write It Down Idents . As If Tv Series Logo and Title Sequence Design . At Home With The Braithwaites Tv Series Title Sequence Animation . Jeremy Clarkson Meets the Neighbours Tv Series Logo and Title Sequence Design

Liquid TV (2000 – 2002)

Graphic Designer working on numerous title sequences for television programmes for BBC, ITV, National Geographic, C4 as well as any website or digital projects.

Emap (1999 – 2000)

Graphic Designer working within the new digital division creating and working across online magazine brands such as Q . Empire . FHM . The Face

The Brilliant Agency (1997 – 1999)

Junior Graphic Designer working on various digital projects and websites for companies such as Nissan . London Electricity


Rachel is very good to deal with. Inventive, efficient and friendly with it. I’m very happy with the work she has done in building and managing my website and giving it a bright, fresh look. - Michael Palin

Rachel’s keen eye for design, quick thinking and great communication skills make her a pleasure to work with. She always delivers exceptional pieces of work whether digital or print design, often far surpassing the brief. I’ve not worked with anyone who can produce such eye-catching ideas with so little fuss. We have worked together for many years and I hope we’ll work together for many more. - Tom Palin, The Gumby Corporation

From our first meeting with Rachel it was obvious that she immediately understood our requirements and was able to provide us with a clear and effective plan within our budget. She delivered this exactly as we had expected, well ahead of schedule. It was an absolute pleasure working with her, we couldn’t have been happier with her approach and the final outcome. If you’re looking for a highly creative, deeply committed and flexible designer, look no further than Rachel. - Jon Lane

Rachel has been a lifesaver for us for the last few years. We run and manage the day to day changes to our website ourselves but needed someone to be there to hold our hands for the more complicated stuff! She has been fantastic - always available, even for last minute and necessarily immediate problems which often happen in our line of business, and nothing is ever too difficult. We could not recommend her more highly. - SHA Villa Rentals

From the very beginning, Rachel listened to and understood my requirements for a new, fresh looking website able to reflect not only my experience as a Personal Trainer but my current and progressive approach to exercise, fitness & nutrition. I wanted my clients to be able to interact with my site, find information and keep up to date with me and what I am doing. Being able to update the site myself and link to social media platforms was very important. Rachel has ensured that this is entirely possible. Exactly what I wanted. - Helen Janousek

Rachel is very collaborative and we enjoyed working together to make the tours the great successes they were. - Phil McIntyre Entertainment

I’d highly recommend you! - High Spirited